Leo Cherman, Roberto Naddeo, Rodolfo Penha
Sao Paulo, Sao Paulo - Brazil
Iporanga Early Stage II
Rodolfo Penha, Leo Cherman, Roberto Naddeo
The opportunity for growing Simplypag business in Brazil is considered huge, being the country with the largest number of household employees in the world.
The company provides an easy and simple solution that minimizes labor risks and improves the relationship between employers and household employees registered under the Brazilian labor law.
By solving difficulties in calculating taxes and managing payroll payments, Simplypag will offer employees payroll loans, enabling them to access a credit market, previously underserved by usual financial institutions.
Leo Cherman has over 25 years of professional experience working in the financial sector. Prior to SimplyPag, Leo had multiple roles in different companies, having worked as Head of Sofisa Direto – the first digital bank of Brazil, as the CEO of Portocred, leading the turnaround of the company, and as Director of Citibank, working abroad in USA, Europe and Israel. As academic background, Leo holds a BA in Mechanical Engineering from PUC-RJ, and an MBA from Chicago Booth. Roberto Naddeo has over 20 years of professional experience, having worked in financial institutions such as Sofisa Direto, Santander and Banco Real, leading digital strategies. He also worked at Value Partners, EDS and AgênciaClick. Roberto holds a BA in Mechanical Engineering from Poli-USP, and an MBA from Insper.
Rodolfo Penha has over 20 years of professional experience, having worked as a software architect for Minuto Seguros – largest auto insurance broker of Brazil, at TransUnion Brasil, developing an automation platform for decision-making. Rodolfo holds a BA in Electrical Engineering from Estadual Paulista Júlio de Mesquita Filho University.